Title :The benefits of outsourcing email delivery
Category :benefits

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. In this article we will cover the major benefits of using an email service provider to send and manage email campaigns.

Easily measure the success of your campaigns

If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.

For every campaign you send, Campaign Manager automatically creates reports that are:

  • Easy to understand
  • Automatically updated
  • Simple to share with other people

Save time

What administrative work? Sending the email might not take too long (although it may crush your mail systems internally!). It’s dealing with the results of your campaign that can eat up your time.

  • Subscribe and unsubscribe requests — every time you send a campaign, some people are likely to want to get off the list. It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, it adds up quickly. And what happens if you miss one and send to that person again? Campaign Manager lets people unsubscribe instantly from any email they receive, and your list is updated automatically.
  • Dealing with bounced emails — For any given campaign, you might expect up to 10% of the emails to be bounced back to you. That could be hundreds or thousands of emails you need to handle somehow. Are they permanent bounces? Then should you remove them from your list? Or do you need to resend the email to them? Campaign Manager instantly removes hard bounces, and re-sends your campaigns automatically to addresses which soft bounce.
  • Dealing with spam complaints — Sometimes people forget that they signed up for your emails, and hit the spam button. Campaign Manager instantly removes people from your list when they make a spam complaint, ensuring they do not receive any more email.
  • Avoid hold ups on your own mail servers — We’ve heard of more than one marketing manager staying up till all hours trying to send email campaigns out without shutting down the company email network. Let our servers handle that load for you.

Improve your deliverability

Your email campaign can only succeed if your recipients are actually able to read it. Using Campaign Manager to send your campaigns can have a big impact on the number of people receiving the emails.

  • Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognized as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.
  • Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.
  • Specialized network of mail servers — our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

Use advanced options and smarter features

  • Personalisation — Use custom fields to adapt your emails for individual subscribers
  • Segmentation — Send focused emails to subsets of your full lists
  • Powerful import and export — We can easily get your subscriber lists into and out of the system at any time
  • Archive your campaigns — Easily display your previous campaigns on your website

Constant improvement

A web based service like Campaign Manager can be updated with better performance, new features and smarter tools very quickly, and at no extra cost. You don’t have to worry about having the wrong version, or getting out of date.

Secure, reliable and supported

Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.

We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

Focus on your customers, not on your technology

Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day.

But wouldn’t you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

Using an email service provider lets you avoid the mundane administrative work and concentrate on serving your customers better.


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